COMMENT in response to Elyse's blog Newspaper vs Online

Elyse, I completely agree with what you have said. There is no denying that daily newspaper has declined over the past decades and with continual advancements in technology trends, it is suggested it will continue on this path. I don’t believe in its entirety however, that people are turning away form newspapers as a medium running directly to online sources. It’s vital we take into account that many people use these technologies in conjunction with each other.
It is interesting to note the relationship we share between ‘new’ and ‘old’ media. This relationship is “rarely linear, in either their patterns of use of their trajectories of development.” (Flew, 2005, XV). What the internet has done is presented varied ways of consumption. Many believe believed that television would bring the death of newspapers however, people continue to submerse themselves into the convergent world of technologies where they combine the media forms they have available. Terry Flew puts it quite aptly in his New Media book describing “ As convergence develops, the employment demand of new sand media outlets is increasingly for journalists who possess media multi-literacy’s and are able to develop stories in formats that include short online pieces, online video, television, broadcasts, edited stories, and longer feature articles” (Flew, 2005, p.88-89). The convergence of these new media technologies plays an important role in the continuing life of newspapers throughout society.

References:

Flew, T. 2005. New Media. 2nd edition. South Melbourne: Oxford.